Open to new clients
Freelance
web developer
I build fast, accessible websites and web applications for businesses across Australia — no agencies, no layers. Written estimates, clear milestones, and full code ownership at handover.
Core services
- Brochure websites
- Landing pages
- Web applications
- Ongoing support
About my practice
- Based in
- Perth, WA
- Experience
- 5+ years
- Code ownership
- 100%
- Reach
- AU-wide
What I do
Core services every business website needs
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Website Strategy
Sitemap planning, messaging hierarchy, and conversion-first decisions before any design begins.
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UI Design System
Reusable components and consistent styles that keep every page on-brand and fast to build.
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Marketing Pages
Landing pages built to capture leads — for campaigns, product launches, and service promos.
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Content & SEO
Service pages, FAQs, and policy content structured for real users and indexed by search engines.
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Integrations
Forms, CRMs, analytics, and lightweight third-party tools wired in without slowing the site.
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Ongoing Support
Monthly retainer for new features, iterative improvements, and technical upkeep — because this is real code, not a platform plugin.
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Portfolio
Work
Industry demos — each opens a fully navigable site in a browser-style frame at desktop, tablet, and mobile widths. Every design is purpose-built for a specific audience, brand tone, and conversion goal.
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01 Trades
Johnson Plumbing Co.
Industrial “field notes” layout with a centred trade mark, underline-style nav (not pill chrome), numbered services, and a dispatch column — reads like job documentation, not a card grid.
- Trades services website where fast contact and credibility matter more than long essays.
- Industrial “field notes” information architecture with numbered services and a dedicated dispatch column.
- Visitors can scan services, trust signals, and phone or email without hunting through cards.
- Marketing site
- Enquiry forms
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02 Trades
Northside Spark Electrical
Light spec-style bento: IBM Plex Mono, compliance snapshot aside, and a wide primary service band — amber accents on a white base for a technical service tone.
- Electrical services need a precise, compliance-aware tone rather than a soft lifestyle layout.
- Bento grid with IBM Plex Mono, snapshot stats, and a wide primary service band.
- Ideal for residential and light commercial clients comparing licences, areas, and response windows.
- Marketing site
- Enquiry forms
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03 Showcase
Coastal Joinery WA
Editorial light site: Fraunces + DM Sans, hero kitchen photography, vertical timeline — warm craft studio, not a dark tradie template.
- High-end joinery sells on material honesty and process, not loud discounts.
- Fraunces and DM Sans with a vertical timeline and a hero image slot for project photography.
- Prospects understand workshop location, services, and how to start a measure without clutter.
- Marketing site
- Enquiry forms
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04 Hospitality
Northside Yard Café
Split-panel café: sticky sidebar for hours & visit, typographic menu as a definition list — hospitality flow without three feature cards.
- Cafés need hours, location, and menu clarity before anything else on mobile.
- Sticky visit block plus definition-list menu so content reads like a hospitality brief, not a SaaS grid.
- Guests can plan a visit, skim dietary notes, and email the yard from one calm flow.
- Marketing site
- Enquiry forms
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05 Wellness
Elm Street Pilates Studio
Boutique pilates concept with a full home-page narrative plus dedicated philosophy, classes, faq, and booking pages.
- Structured as a true multi-page wellness site with a section-rich homepage and supporting internal pages.
- Reference-inspired layout patterns are reworked with original wording and an emerald-led palette.
- Class, faq, and booking pages reduce friction for first-time members.
- Marketing site
- Enquiry forms
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06 Landscaping
Westline Landscaping Co.
Multi-page landscaping concept with dedicated paths for design, construct, maintain, projects, and contact.
- Structured as a true multi-page studio website to contrast one-page portfolio concepts.
- Clear Perth positioning and studio-led layout keep the concept grounded and practical.
- Contact flow now provides clearer service pathways and faster lead qualification details.
- Marketing site
- Enquiry forms
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07 Barber
Riverside Barber Studio
Barber concept with a long-form home page (services, products, testimonials, map) plus dedicated internal pages — built to contrast one-pager structure with deeper brochure navigation.
- Designed as a true 5-page demo to showcase structure beyond one-page brochure layouts.
- Bold amber-and-plum palette gives this concept a distinct visual identity in the portfolio.
- Clients can compare services, stylists, gallery work, and book from dedicated pages.
- Marketing site
- Forms
- Map embed
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08 Professional services
Harbour Legal Group
Robinson Gill-inspired law concept with utility contact strip, multi-page firm sections (people, expertise, resources, news), and a trust-focused conversion flow.
- Built to mirror enterprise law-site information architecture without copying exact brand assets.
- Includes separate pages for people, expertise, resources, and news so content depth is clear.
- Visitors can orient quickly, compare services, and book an appointment from multiple entry points.
- Marketing site
- Structured content
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09 Fitness
Forge Strength Club
High-energy gym concept with class timetable, membership tiers, social proof, and strong conversion CTAs.
- Gyms sell energy, schedule clarity, and a believable path to results.
- Warehouse aesthetic with timetable, pricing bands, and coach-led proof points.
- Prospects can compare memberships, class types, and trial options in one scroll.
- Marketing site
- Timetable & offers
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10 Web App
PrepAi
AI-powered meal planning web application — personalised plans in minutes, macro tracking, Nutrition Nancy chat coach, and tiered pricing for individuals and coaches.
- Production web application with accounts, goal-based meal generation, and saved plan history.
- Nutrition Nancy AI chat gives practical meal, snack, and portion guidance in plain language.
- Tiered subscriptions from free starter through Pro and Coach plans with client profile management.
- Web application
- AI meal plans
- Subscriptions
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11 Web App
Hintsy
Gift preference and Secret Santa platform — profiles track sizes, colours, and brands so friends shop with confidence, not guesswork. Production web application built and launched in 2025.
- Production web application managing user accounts, gift preference profiles, and occasion events.
- Secret Santa engine handles automatic recipient assignment, budget setting, and email notifications.
- Friends share preference profiles covering sizes, colours, and favourite brands to remove shopping guesswork.
- Web application
- Accounts & events
About me
Pierce Paynter
Freelance web developer · Perth, WA
I’m based in Perth and build custom websites and web apps for businesses across Australia — from brochure sites and landing pages to tools that need to do real work behind the scenes.
No account managers or handoffs. You deal with me directly, get straight answers on scope and cost, and keep the code when the project is done.
Process
How I work
Every project starts with a written scope and a clear technical approach — then staged previews, content integration, and performance checks before launch.
Every build is proper, custom code — no CMS you did not ask for, no third-party licences, no lock-in. You own the final product outright.
What I need from you
- Goals, audience, and any brand constraints (even rough notes are fine).
- Content sources: existing copy, logos, and imagery you can license.
- A decision-maker available for weekly check-ins on active builds.
What you get at handover
- Full source code and repository access — the project is yours outright, no strings attached.
- Deployment notes and a walkthrough so you can manage common updates without a developer.
- Agreed warranty window on defects, separate from new feature requests.
- Retainer available if you want ongoing development, experiments, or feature additions post-launch.
Typical timeline
- Discovery — scope, sitemap, and technical approach agreed in writing.
- Build — staged previews, content integration, and performance checks.
- Launch & handover — go-live support, documentation, and training if needed.
Typical engagements
- Focused web applications and interactive tools — scoped honestly when you need more than a static brochure.
- Brochure-style websites and landing pages, mobile-first.
- Refactors, performance, and maintainability.
- Forms, enquiries, and light integrations.
Get started
Next step
See pricing, book a discovery call, send a structured brief to streamline scoping, or say hello on contact.